Our Principal Partners

Our leadership team (below) has hand picked some of the best thinkers and teachers from across the country to form a boutique sized powerhouse consultancy. Some companies think bigger teams are always better, incur high overhead costs, and have entire armies of employees. We don’t. We operate on lean, innovative, and efficient principles, as a special forces team of talented experts.

Doug Crandall

Doug Crandall

Founding Partner

Doug is a graduate of West Point and the Stanford Graduate School of Business. He has led multiple units in the Army, and spent time in operations at Amazon.com. For five years, Doug taught leadership, advanced leadership, and leading organizations through change at West Point, where he won the Excellence in Teaching Award and exceeded the Academy average in every area of teaching feedback during each semester that he taught. He’s the co-author of four books: Permission to Speak Freely, Say Anything, Hope Unseen, and Leadership Lessons from West Point, three of which were Amazon Top New Releases. Doug’s books have sold more than 75,000 copies worldwide and continue to gain momentum in Europe and Asia. Doug has also published articles in the International Journal of Servant-Leadership and written case studies for both Stanford and Harvard’s business schools.

Matt Kincaid

Matt Kincaid

Managing Partner

Matt holds an M.B.A. and a Ph.D. in Leadership Studies from Gonzaga University. He has delivered hundreds of leadership talks, presentations, workshops, and training sessions, and spearheaded the efforts of four startups. In academia, Matt has lectured and facilitated more than 3,000 class sessions at two different institutions. He is a top rated business professor, several times being the #1 rated instructor on campus. His co-authored leadership books, Permission to Speak Freely and Say Anything were Amazon Top New Release and highly praised by multiple New York Times bestselling authors. Matt’s work on servant-leadership has been published in both the International Journal of Servant-Leadership and the International Journal of Leadership Studies, and he has been featured in two business textbooks, both published by Pearson Prentice Hall.

Kelly Safranski

Kelly Safranski

Senior Partner

Kelly holds an MBA from Western Governors University and degrees in Human Resources and Marketing from Gonzaga University. She has deep experience as an organizational development specialist for Intel, where she shares credit for creating a strategic planning process that resulted in the first-ever integrated organizational development roadmap for a large business group within the Fortune company. She also partnered senior managment to pilot an organizational planning process that went on to become a standard at the $50B corporate giant. Kelly is a certified trainer for behavioral interviewing, and leads a series of behavioral, motivational, and personality assessment sessions, which are integrated into Blue Rudder’s leadership programs. The sessions are also offered as stand alone workshops to improve productivity, teamworks, communication.
Todd Naille

Todd Naille

Senior Partner

Todd holds a Bachelor of Science degree in psychology from The Ohio State University and a Master of Arts degree from Ashland Theological Seminary. He has pioneered multiple non-profit ventures in new communities and most recently planted a church. Todd is fueled with an undying curiosity for learning how individuals best live in community with one another and excels at aligning mission with context. Throughout his mission-driven career, Todd has often been invited into the worst moments in the lives of others. Because he readily earns trust, he is able to remind people of the hope of living their best life. Through face-to-face conversation, Todd inspires physical, relational, and spiritual development.  He has learned that personal growth always requires more work than we realize. He is known for his authenticity and vulnerability which enables him to teach and counsel with real life application.
Tom Hustead

Tom Hustead

Senior Partner

Tom graduated from West Point in the top 3% of his class and subsequently from Case Western University School of Medicine. As a retired Army Colonel, highlights from his distinguished career include being awarded Flight Surgeon of the Year for his service in combat, Outstanding Faculty of the Year for his medical teaching, and board selection as Department Chair for a family medicine residency department. As a result of his appointment by the Army Surgeon General to be the “face of military medicine” to recruit and share the Army Medicine story, Tom recognized a need and developed a passion for teaching physicians across the country to be effectively engaged leaders. In his final appointment in the military, Tom was the commander/CEO of a NATO military medical facility at the Supreme Headquarters Allied Powers Europe in Belgium. With an emphasis on servant leadership, Tom’s core conviction is that effective leadership is never about the leader, but is focused in creating a culture where those being led can flourish.